When and if Graydon Carter pens an autobiography about his spectacular career, the VF editor-in-chief (since August 1992) could justifiably call the Bono-guest-edited July 2007 Africa issue his finest moment at the magazine. Yes, being the first to showcase the newborn Suri Cruise (October 2006), the post-Brad Pitt Jennifer Aniston (October 2005), Watergate Deep Throat Mark Felt (July 2005), and all of the Hollywood issue covers were great triumphs, but they were expected to sell well. Africa, on the other hand, with the AIDS epidemic and the Darfur massacre dominating the news, is far from sexy. But Carter and his staff made it so by commissioning Annie Leibovitz to shoot 20 covers (including Barack Obama and Muhammad Ali shown here) and showing all aspects of what used to the "dark continent." Result was that Africa outsold Hollywood (March 2007) to be VF's best-seller.
как тебе такой расклад? этот номер купили больше, чем традиционно самый читаемый "голливудский" номер VF. эффективно? а если бы они голод или убийства повесили на обложку, тогда как?
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Date: 2008-10-02 10:15 am (UTC)When and if Graydon Carter pens an autobiography about his spectacular career, the VF editor-in-chief (since August 1992) could justifiably call the Bono-guest-edited July 2007 Africa issue his finest moment at the magazine. Yes, being the first to showcase the newborn Suri Cruise (October 2006), the post-Brad Pitt Jennifer Aniston (October 2005), Watergate Deep Throat Mark Felt (July 2005), and all of the Hollywood issue covers were great triumphs, but they were expected to sell well. Africa, on the other hand, with the AIDS epidemic and the Darfur massacre dominating the news, is far from sexy. But Carter and his staff made it so by commissioning Annie Leibovitz to shoot 20 covers (including Barack Obama and Muhammad Ali shown here) and showing all aspects of what used to the "dark continent." Result was that Africa outsold Hollywood (March 2007) to be VF's best-seller.
как тебе такой расклад? этот номер купили больше, чем традиционно самый читаемый "голливудский" номер VF. эффективно? а если бы они голод или убийства повесили на обложку, тогда как?